Analytics
Understand who's earning, who's redeeming and what's moving your basket.
Loyalty revenue lift
+24%
vs non-members
Repeat visit rate
62%
within 14 days
Redemption rate
52%
of issued points
Programme ROI
5.4×
spend on points
Weekly issue vs redeem
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Category mix
- Fresh produce+8%32% of loyalty spend
- Household+3%22% of loyalty spend
- Fuel+14%18% of loyalty spend
- Pharmacy & wellness+6%12% of loyalty spend
- Dining & takeaway-2%9% of loyalty spend
- Other+1%7% of loyalty spend
Member cohorts
| Cohort | Members | Avg visits / month | Avg basket |
|---|---|---|---|
| New (0–30 days) | 812 | 1.4 | R 218 |
| Active (31–180 days) | 2 410 | 2.6 | R 342 |
| Loyal (180+ days) | 1 599 | 3.9 | R 486 |
| Lapsed (90+ days idle) | 640 | 0.4 | R 187 |